For the debut fragrance launch of Four, we served as the full-service creative partner, steering the project from its initial concept through to the delivery of the final assets.

The campaign is built on a visceral connection to nature, weaving the four elements into a visual narrative that introduces the brand’s first product with both power and elegance.

Taking the lead  from story architecture to final execution allowed us to fully immerse ourselves in Four's elemental world, and the entire process was a rewarding creative journey that we had an absolute blast bringing to life.