WERBUNG
Franziska van Almsick – Osteoporose
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Franziska van Almsick – Osteoporose
Franziska van Almsick – Osteoporose
STORY
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Far away from pharmaceutical promises, we have identified the cause of osteoporosis in this campaign and with Franziska Van Almsick as the protagonist, presented the solution – exercise and healthy nutrition are essential. This osteoporosis awareness campaign shows the viewer that he can really do something himself to counteract this disease preventively. No tablets and supplements are advertised, only the drive for a healthy lifestyle is recommended to the audience.

 

Together with the former professional swimmer Franziska Van Almsick, we took the first advertising step towards healthy nutrition and sport with regard to Osteoporosis Awareness.

 

As the sun rises and a new day dawns, 82 million people in Germany begin their day differently. For many people, this step is already associated with significant obstacles, whether it is the daily work such as, cleaning out the stable, go for a walk with the dog or play with the grandchild. Osteoporosis is part of more than 6 million people in Germany and nearly 800,000 more are added every year. It is a silent common disease and does not get much publicity. In our spot, the participants realize that they can no longer live their day. Once even daily activities in the form of grocery shopping become impossible, osteoporosis has taken its life completely over; but it can be prevented; through a healthy lifestyle, eating clean and doing sports.

 

CAST & CREW
  • DIRECTING DP
    MAXIMILIAN HILLMER/
  • PRODUCTION / CAST
    MARION WALTER/
  • PRODUCTION ASSISTENT
    LAURIE MANN/ MARIUS ASCHERL/
  • 2ND PRODUCER ASSISTENT
    INA WEICHSELGARTNER/ SOPHIA GRAF/
  • CAMERA ASSISTENT
    JOHANNA KREUZ/
  • UNIT MANAGER
    LARA MIRIAM LÖHR/
  • CHIEF OF LIGHTNING
    THORSTEN BAIER/ /
  • BEST BOY
    MICHAEL BÖCKMANN/ FLO DOBNER/
  • MAKE UP ARTIST
    CORINA FRIEDRICH/
  • 2ND MAKE UP ARTIST
    TANJA ZÜNDT/
  • STYLING
    MADS ROENNBORG/
  • SETASSISTENT
    MAX CREMERIUS/ LENA SCHROOER/ JULIA ROTTINGER/
  • EQUIPMENT RENTAL
    Kameraverleih MÜNCHEN Licht & Ton KLT GmbH/