Renato Sanches für die offizielle Adidas Tubular Kampagne. Image via Adidas.
ADIDAS TUBULAR SHADOW
The Adidas Film for the launch of the Adidas Tubular Shadow line. Tubular celebrates the spirit of uncompromising creative courage. The story is about the relationship between the streets and high-fashion. It tells of the rise of a new generation of talent who arrived from nowhere and ended up challenging the highest spheres of Parisian fashion. The street heritage and street basketball culture intrinsic in Tubular DNA, meets the latest trends in fashion and disrupts them.
Tubular isn’t just a sneaker. It’s a symbol of a coming revolution. One that declares that high fashion no longer belongs to those in their ivory towers. This campaign seeks to challenge the rules and conventions of “high fashion”, disrupting the status quo and starting a dialogue about where, and to whom, fashion belongs. The story we tell is one that connects the streets to the catwalk – showing that today, street rules fashion, and not the other way around.
Produced by EMMA.FILM
© 2019 Emma.Film GbR