As the film production partner on this milestone campaign developed by BLOOD, we helped shape a powerful launch for the world’s most ethical smartphone: the Fairphone 4. A bold brand vision demanded equally bold visuals – and that’s where we came in.

It was about starting a movement. A call for conscious consumption, ethical tech, and climate accountability – made visible through storytelling with impact.

Our Role was not only executive but developing the creative strategic approach. We were tasked with producing the core campaign film and a full range of multi-platform assets designed to scale across European and Asia markets.

Among crafting the main campaign film – a visually driven narrative that captures Fairphone’s mission – we developed teasers & social edits. Scroll-stopping cutdowns optimised for impact across platforms in localized versions for France, UK, Nordics & beyond.

Agency: Blood
Director: Felix Julian Koch
DP: Jan Spatschek